{"title":"Layrite","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eBorn in a California barbershop in 1999, Layrite transformed men’s hair styling with one simple idea: create products that hold like wax but wash out like gel. The name came from a customer who said the original pomade was the only product that made his hair “lay right”, and the rest is grooming history.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eToday, Layrite is trusted by barbers and grooming enthusiasts around the world for its high-performance, water-soluble formulas.\u003c\/p\u003e","products":[{"product_id":"layrite-natural-matte-cream","title":"Natural Matte Cream","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eCreate effortless, natural-looking styles with Layrite Natural Matte Cream. This lightweight, water-based styling cream delivers a flexible medium hold with a clean matte finish, adding texture, volume and definition without leaving hair stiff, greasy or weighed down. The smooth formula distributes easily, controls frizz and keeps hair soft and reworkable throughout the day. Ideal for relaxed, textured styles, casual quiffs and adding definition to wavy or curly hair.\u003c\/p\u003e\n\u003cp\u003eMade in the USA.\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Layrite","offers":[{"title":"120g","offer_id":44390991626305,"sku":null,"price":35.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/6680\/8897\/files\/layrite-natural-matte-cream-120g.png?v=1786595365"},{"product_id":"layrite-cement-clay","title":"Cement Clay","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eTake control of stubborn styles with Layrite Cement Clay. This water-based hair clay delivers extreme hold, added thickness and defined texture with a clean matte finish. Layrite’s strongest matte styler locks hair into shape without leaving it looking greasy, shiny or flaky. Despite its serious holding power, the formula remains flexible and reworkable throughout the day before rinsing out easily with water. Ideal for messy texture, sharp separation, structured quiffs and fuller-looking styles.\u003c\/p\u003e\n\u003cp\u003eMade in the USA.\u003c\/p\u003e","brand":"Layrite","offers":[{"title":"120g","offer_id":44391206584385,"sku":null,"price":35.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/6680\/8897\/files\/layrite-cement-clay-120g.png?v=1786599502"},{"product_id":"layrite-superhold-pomade","title":"Superhold Pomade","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eTake control of thick, curly and hard-to-manage hair with Layrite Superhold Pomade. This water-based pomade delivers powerful, long-lasting hold with a classic medium-shine finish, making it ideal for pompadours, slick-backs, side parts, spikes and high-volume styles. The easy-to-distribute formula grips firmly, controls frizz and helps tame stubborn hair without becoming crunchy or flaky. It remains flexible enough to restyle with water and rinses out cleanly without leaving unwanted buildup.\u003c\/p\u003e\n\u003cp\u003eMade in the USA.\u003c\/p\u003e","brand":"Layrite","offers":[{"title":"120g","offer_id":44391325630529,"sku":null,"price":35.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/6680\/8897\/files\/layrite-superhold-pomade-120g.png?v=1786602821"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/6680\/8897\/collections\/layrite_brand_image.jpg?v=1786591648","url":"https:\/\/societemen.com.au\/collections\/layrite.oembed","provider":"Societe Men","version":"1.0","type":"link"}