{"product_id":"layrite-cement-clay","title":"Cement Clay","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eTake control of stubborn styles with Layrite Cement Clay. This water-based hair clay delivers extreme hold, added thickness and defined texture with a clean matte finish. Layrite’s strongest matte styler locks hair into shape without leaving it looking greasy, shiny or flaky. Despite its serious holding power, the formula remains flexible and reworkable throughout the day before rinsing out easily with water. Ideal for messy texture, sharp separation, structured quiffs and fuller-looking styles.\u003c\/p\u003e\n\u003cp\u003eMade in the USA.\u003c\/p\u003e","brand":"Layrite","offers":[{"title":"120g","offer_id":44391206584385,"sku":null,"price":35.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/6680\/8897\/files\/layrite-cement-clay-120g.png?v=1786599502","url":"https:\/\/societemen.com.au\/products\/layrite-cement-clay","provider":"Societe Men","version":"1.0","type":"link"}