Skincare 101: The Ultimate Routine for Men

Your guide to clear, healthy, handsome skin — made simple.

If you’re new to skincare or just want a routine that actually works, you’re in the right place. At Societe Men, we’ve built this guide to cut through the noise and give you a routine that’s easy, effective, and built for real results. No fluff. No 10-step madness. Just the essentials every man needs to keep his skin clear, hydrated and healthy.

1. Cleanse — Morning & Night

A good cleanser is the foundation of every routine. It removes sweat, excess oil, pollution and sunscreen so your skin stays clear and balanced.

Why it matters:

• Prevents breakouts & blackheads

• Reduces shine

• Smooths texture

• Preps skin for everything that comes next

How to use:
Massage into damp skin for 20–30 seconds, then rinse. Morning and night — non-negotiable.

2. Exfoliate — 2 to 3 Times a Week

Exfoliation is the secret to glow, clarity, and smooth texture. It removes dead skin buildup that makes your skin look dull and clogs pores.

Choose your exfoliant:

• Chemical (AHA/BHA): Best for breakouts, blackheads, uneven tone

• Physical: Great for dullness or rough texture

Why it matters:

• Unclogs pores

• Fades dark spots

• Softens fine lines

• Boosts radiance

How to use:
Swap it in after cleansing — never overdo it.

3. Treat — Serums for Targeted Results

This is where you can customise your routine. Serums deliver active ingredients deeper into the skin for specific concerns like:

• Anti-ageing: Peptides, retinol, vitamin C

• Hydration: Hyaluronic acid

• Breakouts: Salicylic acid, niacinamide

• Pigmentation: Vitamin C, lactic acid

Why it matters:
Serums make the biggest difference in your skin — this is your results step.

How to use:
Apply 1–2 pumps after cleansing (and exfoliating on those days), then wait 30 seconds before moisturiser.

4. Moisturise — Morning & Night

Hydrated skin = healthy skin. Moisturisers lock in hydration, strengthen the skin barrier and keep your face looking smooth and fresh.

Why it matters:

• Prevents dryness & irritation

• Keeps skin balanced (even if you’re oily)

• Softens fine lines

• Makes skin look instantly healthier

How to use:
Apply a pea-sized amount over the face and neck.

5. Protect — SPF Every Single Morning

If you want to actually prevent ageing, dark spots and irritation, sunscreen is the most important step in your entire routine.

Why SPF is essential:

• Prevents wrinkles

• Stops pigmentation

• Protects against redness & irritation

• Keeps skin youthful long-term

How to use:
Apply SPF 30+ (ideally 50) every morning — even when it's cloudy.

Putting It All Together: Your Simple Daily Routine

Morning:

1. Cleanser

2. Serum (optional but recommended)

3. Moisturiser

4. Sunscreen (non-negotiable)

Night:

1. Cleanser

2. Exfoliant (2–3 nights/week) OR serum

3. Moisturiser

Extra Tips for Better Skin

• Be consistent — the routine only works if you stick to it.

• Don’t mix too many strong actives (retinol + AHA/BHA = too much).

• Upgrade slowly — add one new product at a time.

• Shave smart — always hydrate before and after shaving to avoid irritation.

• Match your routine to your concern — dryness, breakouts, ageing, redness — and we’ll guide you.

Where to Start

If you’re not sure which products suit your skin, browse our curated collections:

• Dry Skin

• Oily Skin, Breakouts & Blackheads

• Redness & Irritation

• Anti-Ageing

• Sun Protection

Each edit is built to make choosing easy — premium, curated and tailored specifically for men.