Collection: Layrite

Born in a California barbershop in 1999, Layrite transformed men’s hair styling with one simple idea: create products that hold like wax but wash out like gel. The name came from a customer who said the original pomade was the only product that made his hair “lay right”, and the rest is grooming history.

Today, Layrite is trusted by barbers and grooming enthusiasts around the world for its high-performance, water-soluble formulas.